Chemical supplier giant BASF hosted a blue sky design competition to imagine and design the automobile seat of the future, using BASF materials in an innovative way.

The project was awarded 1st place by a jury panel consisting of acclaimed industrial and automotive designers Konstantin Grcic, Ken Kiyoyuki Okuyama and Dave Lyon. Prototype was built and displayed in various exhibitions such as the K 2013 (Annual plastic and rubber trade fair)